We’ve discussed before the importance of converting Instagram followers into blog readers. One of the best and easiest ways to do that is with an Instagram landing page on your blog. But instead of using LinkTree, create your own! By using a 3rd party program, you’re essentially handing over valuable pageviews that will negatively affect your blog stats. We challenge you to pull up your Instagram Insights and check under “Activity” how many website clicks you get. If you’re not linking to your blog, those are valuable visits you’re losing out on.
Creating an IG landing page is easier than you think. While you can purchase pre-made plugins from designers like Empress, it’s even easy (and free!) to create one yourself! We actually created our own Blog Societies Instagram page using only Gutenberg blocks within WordPress to show you just how easy it can be. Plus, you can customize where you want the reader to click through next and add in shopping widgets and subscribe forms. Just remember, the goal here is to make it easy for your follower to navigate…less is more!
How To Create An Instagram Landing Page Using Gutenberg Blocks
The Gutenberg blocks are a great way to make a standard blog page feel really special. You just have to get a little creative and try out some new blocks. Here are a few that you can use to create a great Instagram landing page. You can see our Instagram landing page in action here!
To create buttons with text and a link use the Button Block. Choose your colors to make them on-brand. Add text and a link. This is great for quick links like frequently requested blog posts or questions you get from readers. We used this block as our “Read Our Latest Blog Post” and just linked to our homepage.
Use the headings block to separate out the sections making it easy to understand what’s what. This also adds your branding throughout the post and helps to define the areas.
HTML and Shortcode Blocks
If you want to add a widget or your LikeToKnow.it feed, you can insert HTML or shortcode easily. Make sure to add a heading to this section so your readers know what they’re looking at.
We also used the HTML block to add our Flodesk HTML code. Since our Instagram bio says to claim your free blogging checklist with our link, we wanted to make sure our freebie is available when they land on this page. You don’t want readers to have to search for things! PS learn more about why we love Flodesk here.
We love the column block for adding a few images to this page. We did this with our top blogging tips post. They’re all linked to their respective post. This helps to guide our reader to some of our top content that we know they’ll enjoy.
What will you add to your Instagram landing page?