If you’re a blogger or influencer, there’s a good chance you’re on the popular shopping app, LikeToKnow.it. This is a tool for influencers to use to help monetize their social platforms. Whether you’ve just started out on it, or have been a long-time user, here are the most frequently asked questions we get about LTK.
Frequently Asked Questions About LikeToKnow.it
What Is LTK.it?
LTK is the app that rewardStyle created to make your images (and now video) shoppable! It’s all done with the LikeToKnow.it app where you can enable images and video to become shoppable content for your readers and followers to easily shop.
This app is not only a standalone app where users can follow their favorite influencers and discover products to shop. But it’s also a product of rewardStyle that can be used on your blog as well. You can add an LikeToKnow.it widget to your blog through shortcode or HTML so your readers can easily shop your looks right from your blog.
How To Create A Shoppable Image With LTK
Creating a shoppable look with LTK is super easy. You’ll need to have the LikeToKnow.it app downloaded to your phone. You’ll then upload your image or video and tag your products and add a caption. Using descriptive words to explain your image is key to your image also being more searchable within the app. Once you hit publish (and you can even schedule these to be pushed out on a specific day/time) the image will now be shoppable via the app and anywhere you have your LTK widget on your website.
How To Make Money On LTK?
Earning commission on your shoppable posts is how you’ll earn money on the LTK app. When someone clicks a product from your shopping enabled image, they’ll be taken to the retailer’s website. From there, if the shopper buys something immediately you as the influencer will generate an affiliate commission.
Affiliate revenue varies based on what is purchased, and not based on what was clicked initially. If someone clicks on a $500 bag, but only buys a $40 t-shirt, you’ll only receive a commission on the actual sale of $40. Commission rates vary by retailer and sometimes even by category within a retailer’s website.
How To Grow My Followers On LTK?
To be honest, having a big following on LikeToKnow.it isn’t the end all be all of blogging. Is it nice to have? Sure. But we wouldn’t stress about it. It’s more important to educate your audience on how to shop through your blog and Instagram. By doing this, you’ll be encouraging your audience to support your business and shop through your links which means way more than just growing a number of followers in an app if they don’t know how to support your business.
Everything In My Photo Is Sold Out, Should I Not Post It?
This mentality that you have to only post in stock items has got to GO. There are plenty of similar items that you can link and share with your audience to get a similar look. And honestly, sometimes THAT is more helpful than sharing the one thing you have in stock that maybe is out of someone’s price point. Provide similar items at varying price points so your audience can get a similar look.
How Do Cookies Work With Affiliate Links?
The biggest confusion on affiliate commission is the cookies. Cookies track your browser history and will remember if you went to a website recently. The affiliate links you use and that your follower’s click can benefit you big time. Many retailers have a specific cookie window that they’ll honor your click for affiliate commission. Meaning that the last click wins for commission.
If a follower clicks your $500 bag link to Nordstrom and chooses not to buy it, you won’t make money, just yet of course. But if the follower comes back a week later to her computer and types in Nordstrom.com and ends up buying ANYTHING on the site, you’ll generate a commission. This is so long as no other affiliate link was clicked to Nordstrom in between your click, and their purchase.
Will I Make A Commission If A Retailer’s App Is Opened And Not Purchased In A Browser?
Some retailers also honor your unique affiliate link into their app. So if a follower clicks an item from your LTK profile and it opens up the retailer app instead of their default browser, the retailer will honor the affiliate tracking code. The retailers that track an app-to-app purchase are listed here which is updated by rewardStyle. The only thing to note here is that cookies won’t be tracked from app session to app session. The purchase will need to be made in that specific app session to generate an affiliate commission.
Should I Link To The LikeToKnow.it App On Instagram?
The million dollar question. rewardStyle will tell you to always link to the LTK app. It’s their business and they want all the traffic they can get, and data. Which should be taken with a grain of salt. We’re firm believers that you should always be linking to your owned platforms like your blog. By doing this you grow your pageviews, get your readers to your blog to hopefully explore more like blog posts and maybe even sign up for your newsletter. When you link to the LTK app you’re giving away traffic. Traffic YOU should be getting. Plus, when you link to your outfit on the LTK app, it can kick open the app, and if someone doesn’t have it downloaded they’ll be asked to do so and can be cumbersome. Instead, we encourage you to create a really user-friendly shop page that includes your LTK enabled images. Which is exactly what they’ll be seeing any way in the app. Instead, you’re getting traffic and also getting followers to your blog, which is always a plus.
A good shop page will include the LTK widget with a few dozen of your LTK images. You can set your grid up on rewardStyle and copy-paste this into a shop page. Don’t forget to also include a button with a call to action to follow you in the LTK app as well. This can be a great way to get people to follow you in the app and encourage them to download it if they want. But having your shopping enabled images easy to shop and browse on your website in our opinion, is the way to go.