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What To Put In A Blog Media Kit

Everything that should go into a blogger media kit

There are several important things every blogger and influencer should have. From a user friendly website, to Google Analytics and a great About page. But one thing we get asked a lot about that is super important to have on hand is a blog media kit.

What Is A Blog Media Kit?

A media kit is usually a one (sometimes two) page document that provides brands and agencies looking to work with you a snippet into who you are, what you offer and sometimes what you charge.

Why Do You Need A Media Kit?

You may be wondering why you even need a media kit. And if you haven’t been asked for one yet, it’s only a matter of time before you do. We’ll never forget the first time we were asked for one back in 2012 and we had no clue what they were. And we had to whip one up not even knowing what to really put in it!

Fast forward many years, and there are more and more blogging resources available to you (hi, that’s us here at The Blog Societies!). And it’s a great document to have on hand to send to brands. It gives a snapshot of your business from the audience, the types of content you create, and your stats.

This allows brands to review your business and see if they may want to work with you. This can show them a lot more than what they just see from looking at your Instagram or blog. And this can be what helps to get them to hire you for a partnership, and maybe even pay you MORE.

what should be in a media kit for influencers

What Should Be In A Media Kit?

Every media kit should at least have the following bits of information in it so that brands can easily get an idea of who you are as a blogger and if they’re interested in working together. We suggest keeping a template in Canva (you can download our templates in The Library when you become a member) and update it quarterly.

An About Section

This should be a quick snippet of who you are, what your blog is and what you cover. It should be similar to what’s on your About page but keep it short and sweet!


Whether you include this in your About section, or just have your city listed beneath it, having your location is very important to advertisers. They should also know where you’re located based on your Instagram profile. But adding it into your media kit is key as well as they may be sending it to clients.

What You Offer

If you don’t have a blog and only offer Instagram, this should be listed! Or if you have a full blog and offer packages, list these out too. You should give a quick list of what you offer in terms of services. And yes, it can just be bullet points!

Site + Metrics

A brand is going to want to work with you as an influencer if you not only create beautiful content, but also have the metrics to back it up. That means include your site statistics like monthly pageviews and sessions, total social following on each platform and other notable metrics.

If you have really impressive Instagram Story views or TikTok engagement, make a call out to that! If you’re Pinterest is booming, note that as well. Anything you can use to sell yourself in terms of analytics, be sure to provide them. But at the bare minimum, you should have site content and social following.

Notable Press Or Projects

If you have any press or projects that really stand out that could be a great selling point, you can include these in your media kit as well. Just keep it short and sweet as this isn’t a HUGE part of it, but can be nice to show that maybe a lot of your recipes have made it into major publications, or that you recently worked with a few major national brands.

Case Studies

Your media kit should include 1-3 case studies showcasing past partnerships you’ve done and their success. Even if you don’t have a partnership under your belt just yet, is there something you’ve done that you’re able to track and include the performance in a case study? Maybe it’s a recent sale you promoted or specific item you’ve recently shared and put some effort behind.

These are great opportunities to highlight as a case study. Showcase what the study was about, what the performance is and any notable details from it.

How To Make A Media Kit

Now to create those media kits, there are a few options. We love Canva for this, but if you’re not comfortable with the program you can download our FREE blog media kits here that are simple to edit a word document. These templates are exclusive resources to our TBS members. Not a member yet and want access to our library of resources?

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