Blogging Tips / May 21

What To Put In A Blog Media Kit

Everything that should go into a blogger media kit

There are several important things every blogger should have. From a user friendly website, to Google Analytics and a great About page. But one thing we get asked a lot about that is super important to have on hand is a blog media kit.

What Is A Blog Media Kit?

A media kit is usually a one (sometimes two) page document that provides brands and agencies looking to work with you a snippet into who you are, what you offer and sometimes what you charge.

What Should Be In A Media Kit?

Every media kit should at least have the following bits of information in it so that brands can easily get an idea of who you are as a blogger and if they’re interested in working together.

An About Section

This should be a quick snippet of who you are, what your blog is and what you cover. It should be similar to what’s on your About page but keep it short and sweet!


Whether you include this in your About section, or just have your city listed beneath it, having your location is very important to advertisers.

What You Offer

If you don’t have a blog and only offer Instagram, this should be listed! Or if you have a full blog and offer packages, list these out too. You should give a quick list of what you offer in terms of services. And yes, it can just be bullet points!

Site + Metrics

A brand is going to want to work with you as an influencer if you not only create beautiful content, but also have the metrics to back it up. That means include your site statistics like monthly pageviews and sessions, total social following on each platform and other notable metrics. If you have really impressive Instagram Story views or TikTok engagement, make a call out to that! If you’re Pinterest is booming, note that as well. Anything you can use to sell yourself in terms of analytics, be sure to provide them. But at the bare minimum, you should have site content and social following.

Notable Press Or Projects

If you have any press or projects that really stand out that could be a great selling point, you can include these in your media kit as well. Just keep it short and sweet as this isn’t a HUGE part of it, but can be nice to show that maybe a lot of your recipes have made it into major publications, or that you recently worked with a few major national brands.

How To Make A Media Kit

Now to create those media kits, there are a few options. We love Canva for this, but if you’re not comfortable in the program you can download our FREE blog media kits here that are simple to edit a word document. These templates are exclusive resources to our TBS members. Not a member yet and want access to our library of resources?

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