“Keyword”, “sitemap”, “metadata”, “alt tags”…. Maybe terms that you’ve heard about but aren’t sure what they’re used for.
As a blogger, you’ve got a million and one things to do when preparing a draft. From thinking about the best keywords, to optimizing your pictures and adding in your affiliate links. SEO may be the last thing on your mind when you hit “Publish” or schedule your next post. However, think about the following five facts and why SEO for bloggers is extremely important.
5 Reasons Why SEO is Essential for Your Brand
5 Billion Daily Searches on Google
Don’t you Want a Piece of the Google Pie?
The folks at internet live stats recently published an article confirming that over 3.5 BILLION searches take place each day on Google, and the number keeps on increasing!
Being at the top of the SERPs (search engine results) for just 0.001% of these results would bring you over 35,000 daily pageviews, wouldn’t that be fantastic?
Ranking on Google’s first page requires well-optimized content with some good regular page views to it. As an influencer, you will be able to bring in the traffic, just be sure that your post is also well optimized.
Increase your Domain Authority
Your Domain Authority is a score developed to predict how well your site will rank in search engine results. The score is based on a scale between 0 and 100, a website with a domain authority lower than 20 is considered low. You can check your blog’s domain authority here.
The Domain Authority for your blog is based on your on-page and off-page optimization (we’ll be sharing more on these in future posts, stay tuned!) and whether the content published is spammy.
As you work on your on-page and off-page optimization, your Domain Authority will improve, meaning that your rankings will also increase providing better online exposure for your blog and brand.
As your Domain Authority increases through optimizing your post, pages, and backlinks, so will your page views. Most collaborations are based on page views (certain companies even require your Domain Authority stat) and your blog will have a better chance of having more important collaborations at a national and local level when you work on optimizing your site.
Optimal Organic to Total Pageviews
You can establish your brand through various channels such as Instagram, Pinterest, and YouTube…. but your blog is YOUR property. Organic pageviews should be your first source of traffic and you should be aiming at a 60% organic to total pageviews ratio. If it isn’t right now, don’t despair! You simply know that there is some room for SEO with your blog.
Google Analytics Unveils your Pageviews Secrets
Wondering where to find out your organic to total pageviews ratio? Google Analytics is your answer!
If you do not have Google Analytics and Google Search Console installed for your brand, make sure to do it now! This way, you will make sure Google is tracking your site. Analytics and Search Console will help you unveil super important data such as your top content, the top keywords your visitors use to get on your website. There are so many other statistics you’ll discover that will help you set your content strategy up and take your blog to the next level!
We hope this SEO for bloggers article helped you understand why SEO is very important for your brand! Remember the 3.5 billion daily searches and how your blog CAN have a proportion of it, only if your site is optimized correctly!