One of the most common questions we get asked is what should your content strategy look like? How many posts should be seasonal, how many should be evergreen, and lastly, how many personal posts should I write as a blogger? As influencers and bloggers, having 25% of your content on your blog be personal is a good mix to have. Why do we love writing personal posts in the first place? Creating personal posts helps to get your current readers and followers on social platforms back on to your site to learn more about YOU. These posts can also drive great engagement by sparking a fun or even controversial conversation.
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Personal posts don’t have to be a deep dark secret. They can be light and fun, controversial with your own opinion to spark conversation, or as simple as “a day in the life”. They’re a way for your readers to get to know you better so they feel more connected to you. This helps build trust and community with your audience and followers. And will likely drive more social media traffic to your blog than just a regular old outfit post. While we always want to write for SEO and Google, not ALL of our posts need to be. That’s why 25% of your content strategy can be set aside for personal posts or unique blog post topics to get your current audience back to your blog to read all about you.
20 of Our Favorite Personal Blog Post Ideas
- X Amount of things you may not know about me.
- Your top 5 Favorite Movies.
- A Day In the life.
- What would you say to a younger version of yourself?
- A unique tradition in your family? – this is a fun one for the holidays
- Your most significant life event?
- What’s your biggest fear?
- Your most favorite travel story
- X Favorite bands or singers from your adolescence?
- X Items on your bucket list
- What’s the best meal you’ve ever had?
- Best/Worst first date story
- A few things I’ve learned from (insert life event, move, accomplishment)
- Your morning routine, your bedtime routine.
- The best books you’ve read
- An article or book that moved you
- What’s your favorite weird food combination
- Where did you go grow up and how did it shape who you are?
- What are your biggest pet peeves?
- What’s one thing you can’t travel without?
When And Where To Share Personal Posts
Sharing your personal posts should also have a bit of a strategy behind them. Since it’s getting readers back on your blog, maybe it’s great to share when you’re having a bit of a traffic lull. Or maybe you’re about to share a big exciting personal post and can utilize that excitement to drive newsletter signups so readers don’t miss it. We like using Flodesk to create easy and beautiful signup landing pages for these types of initiatives. Newsletters themselves are also a great place to share more personal stories. So if you have LOTS to share, you can always do so in your newsletter instead of making your blog all personal posts.