In a perfect world, influencers would have their email inbox flooded with prospective brand collaborations, just waiting to pay you loads of money to create amazing content. But that isn’t always the case.
Actually, it’s rarely how it goes.
Part of being an influencer is that you have to put in the grunt work and pitch brands and PR agencies yourself for those collaborations. It can feel awkward, we know.
But if you set yourself up for success, you’ll come through with amazing opportunities. If you aren’t sure how to begin a blind pitch email to a brand, we are breaking it down section by section today.
Let’s dive into how to write a pitch email so you can secure more partnerships and generate more revenue for your influencer business.
How To Write A Pitch Email For Your Blog Partnerships
Give A Snippet Of What The Email Is About
It’s best to share with a brand you’ve never worked with a clear and concise snippet of who you are and what this email is all about. Don’t write a novel. A few sentences will do on your blog, your niche, and why you’re reaching out to them.
- Your Name
- Your IG handle, blog link or TikTok handle (with a link!)
- A General Rundown Of What The Email Is About – You’ll go into more detail in the following paragraph, but a sentence or two on why you’re emailing the brand to work together and what it’s for is key!
Give Stats On Your Business
If you’re a blogger, you’ll want to include stats like your monthly pageviews and number of users each month. And of course, include your social media stats, and any newsletter data that will be helpful.
Don’t have a blog? Don’t worry! If you are only on Instagram, or TikTok, or are a UGC content creator, share your social media stats like total followers, IG Story views and average CTR from past partnerships.
- Average Monthly Pageviews (via Google Analytics)
- Notable Social Media Stats
- Newsletter Subscriber Info and Open Rates
- Any Press Mentions or Accolades
- Highlight Past Work – If you’ve featured this brand in the past, definitely highlight that in this section so they can see your great work!
- Case Studies – If you have a notable case study that may relate to this brand or opportunity, include that information!
While you can include a media kit in your initial email, we recommend not if you’ve never emailed the brand before. This can sometimes cause your email to go to spam.
Let the brand ask for the media kit if that’s something that they want. But your goal should be to include a decent amount of general information in your pitch that a media kit probably isn’t necessary.
Detail The Pitch & The Offer
We recommend putting most of this in bullet points to clearly show exactly what the brand is getting and what you’re willing to offer. This also makes it much easier to ask for compensation when things are clearly laid out.
- What I am willing to do
- What I want from them
- Any timeline expectations
Opportunity to Follow Up
Close out the pitch with a quick recap and an actionable request for a follow-up to move forward and offer to answer any questions they may have. Thank them for their time and then follow up in a week if you haven’t heard from them.
There you have it!
PS you can download our FREE brand pitch template AND hotel pitch template in our library. Not a member yet? Join today to get access to all the resources!
