The holiday season is just around the corner! If you’re regularly working with brands, chances are you’re decorating and creating content for Thanksgiving and Christmas weeks if not months in advance. Get a head start in September with some of these tips. But if you haven’t started yet, there’s still time! Today, we’re sharing how to get your blog ready for the holiday season.
How to Get Your Blog Ready for the Holidays
Plan Out Your Content Early
In the next couple of weeks, take some time to sit and plan out your content. Research recipes, home decor, outfits, tutorials, and look for inspiration on Pinterest.
Update & Reuse Past Holiday Content
Go through your old holiday posts and see if there’s anything you can update and reuse. Update affiliate links and outdated information, edit content when needed, and make a winnable image. (We have a post about other ways to recirculate old blog posts here!) You can also get these posts shared to Pinterest early as people start researching holiday content as early a July!
Reach Out to Brands You’ve Worked With This Year
Brands save most of their advertising dollars for the holidays. If you worked with a brand and had a great experience, shoot them an email and ask if they would like to collaborate for the holidays. Get some of our best pitching tips here!
Use Your Newsletter for Gift Guides & Sale Round-ups
Utilize that email list and do weekly newsletters on your gift guides and sale round-ups. Make sure you promote this to your followers that if they subscribe they’ll get that exclusive content! You may even want to create a free holiday freebie to opt in for readers. A few fun holiday opt-ins could be a Thanksgiving day checklist or a guide to hosting guests.
Use Your Platform for Good
Yes, this is a great time to get brand collaborations and affiliate income but use your platform for good. Encourage giving back or donating to a specific charity or encouraging to donate their time to an organization. The best part of this season is giving back!