Lately, it seems like a lot of us are in a funk when it comes to Instagram. No one is seeing your posts, likes are way down, and it feels like you can’t catch a break. It sucks and can be so discouraging! But, instead of complaining or wallowing with your favorite guys, Ben & Jerry, there are a few things you can do about it.
We’re teaming up with Manu of Your Social Team and sharing
Let’s start off by saying there’s no shadow ban or ‘punishment’ for using too many hashtags.
The Instagram algorithm works in a similar way to the algorithm or any other platform you use to consume content, like Netflix, Spotify, Hulu, etc. When you’re reading articles that talk about shadow banning, make sure you see a source before start taking it to heart. At the same time, when you’re writing anything based on this type of information, make sure you check and list the sources because these types of rumors only add to everyone’s stress.
What people usually refer to as “the algorithm” is usually just a saturated platform.
Instagram has over 1 billion users, so people (including your followers) are following more and more accounts each day, so they see less and less content from each of them. Also remember that Instagram is a free service, they owe nothing to us. They can change their platform and update it as much as they like.
Diversify where you put your content on Instagram.
When you do a post, another billion people are doing the same, when you do a story, that competition is cut in half. Now when you go to less-used tools, like a live or IGTV, you are dealing with a lot more exposure. Even if the number of views is not super high, you will get brand awareness from people getting notifications about your content.
Most people are doing this already by sharing their posts in stories, but instead of just saying “new post”, I recommend you use text to explain why the person needs to click or swipe up.
Keep an eye on your Instagram insights.
Really use your high performing posts to learn what your audience responds to the most and use this data to create more high performing content.
Team up with other bloggers.
We’re all about cultivating community at TBS. Partner with another TBS member in your area and do an Instagram live together or do a Q&A on your Instastories together.
Have you found ways to “beat” the Instagram algorithm yourself? Leave a comment below so other bloggers can check your tips too!