Blogging Tips / March 25

Do People Still Read Blogs?

is blogging dead?

I feel like every couple of years, there’s this resurgence of “blogs are back”. And I always want to say to them, they never went away.

While sure, some people are not blog readers and don’t religiously follow their favorite creators website. They may follow them on social instead. But anytime anyone is Googling ANYTHING, do you know what is populating as the search results?

Blogs.

And do you know how many searches happen in a single year on Google? More than 8 billion. Results also include other sites like online magazines, brand websites and so on. But the majority of search results when you may be looking for how to grow your snake plant, or how to keep your mascara from smudging, these results are usually coming from, you guessed it, blogs!

Do People Still Read Blogs?

I can vouch for my own website that people are definitely still reading blogs. My web traffic is always up year over year as I continue to add new content to my website. Which then also means, my ad revenue is up and so are my affiliate earnings.

Have things changed since 10 years ago? 100%. Not only have I changed how I write my content with keeping more SEO tactics in mind, but I feel like the users have definitely evolved.

There’s a lot less commenting than what it used to be, however, many sites still have strong comment sections and that’s usually from a highly dedicated community. Or I have found that food blogs generate a lot of comments as people have recipe questions. But overall, I have seen a steady decline in the comment section in my fashion and lifestyle blog career and so have most of my peers.

But that doesn’t mean people aren’t engaged with my blog. Newsletter signups are increasing and so are clicks to the links in my posts. And comments are instead happening

Is Blogging Still Relevant?

Blogging is still relevant in that it is still a way for people to get information and seek out answers to their questions. What used to feel like more casual personal blogging just sharing your day to day, has really turned into more helpful content answering questions or providing news.

This definitely means blogging is a bit more work now than what it was in 2010. Back then, we were just sharing our #ootd in a mirror selfie, or uploading a grainy iPhone pic or digital camera photo with a short blurb of our day. Now posts are more in-depth and SEO friendly meaning they take a little longer to write and produce.

And the stats don’t lie that blogging is still relevant today in 2024. Here are some interesting stats about blogging.

  • On average, 77 million new comments are added to WordPress posts per month (Ahrefs.com)
  • 80% of internet users interact with both social media sites and blogs (demandmetric.com)
  • Google has over 8.5 billion searches a year meaning you can be taking a piece of that search pie
  • 72% of online marketers describe content creation as their most effective SEO tactic (optinmonster.com)
  • 33% of US travelers use travel blogs for travel advice (optinmonster.com)

The stats don’t lie. People are using Google to find blogs for advice and tips. People are leaving comments on blogs every single month. And 80% of internet users interact with BOTH social media AND blogs.

tips on how to start a blog

If you think blogging is dead…

I think the question you need to really ask yourself is, are you putting in any effort into your blog? Or did you just expect old posts to stay relevant for years to come without any maintenance?

I think the hardest pill to swallow for bloggers or those who have let it fall to the wayside, is that blogging requires constant maintenance. And yes, that is time consuming. It also requires new content on a consistent basis.

how to stay relevant in blogging

How To Stay Relevant

If you’re looking to stay relevant in the blogging world it really comes down to a few things. If you can maintain and update old posts, and create a new content schedule you can manage (even just weekly in tandem with recirculated posts) you will definitely see an increase in traffic, ad revenue and affiliate income.

And if you can focus on SEO and writing quality content, it will more than likely have a return on your investment. Sure this requires some work, effort and time. But you will see a higher return on investment by putting your time into a blog versus a platform like Instagram.

We’re not saying ditch Instagram. But what we are saying is, maybe trade in the time you’re scrolling, or time you’re wasting in creating content there that isn’t performing just to keep up with a cadence you think you need to maintain. You’ll see better return on your time with an hour spent more on your blog, than on Instagram.

Do you think blogging is dead?

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