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Carissa of She’s ChaRISSmatic

What’s your blog name?

She’s ChaRISSmatic

Where do you live?

Houston, Texas

Tell us more about you and your blog, She’s ChaRISSmatic

I began vlogging on YouTube in 2011 with an emphasis on documenting my own natural hair journey. Before I knew it, I’d grown that audience to over 80,000 subscribers. I’ve always loved to write and wanted to share with a global audience about more than just natural hair so I was inspired to start She’s ChaRISSmatic. Inception of my blog came at a time when I was also working full time in corporate America but that also fueled my fire because it helped me to realize how badly I wanted to design the life of my dreams and become a full-time entrepreneur.

What people don’t realize about blogging is…

as glamorous as it may look, there is a huge commitment of time, energy and other resources to build and grow a successful blog.

What are 3 things you wish you knew about blogging before you started?

  1. SEO
  2. How to maximize all of the potential revenue streams simultaneously
  3. That there are so many great groups like The Blog Societies that exist to help connect and educate the blogger community!

What’s your favorite blogging memory or highlight?

My favorite blogger highlight was having the opportunity to work with ESSENCE magazine and be invited to the historical ESSENCE Festival in New Orleans to host their first Beauty and Style Expo. Then to be able to share that fabulous experience on my blog!

Give us your best tip for maintaining a blog work/life balance

My best tip for staying on top of the blog/work/life balance, especially as a new mom, is mastering the art of ‘fluidity’. For me, that means getting in the habit of constantly reevaluating, prioritizing and re-organizing your to-do list as things on your never-ending to-do list pop up.

Instagram or Twitter?


What’s your guilty pleasure?

Wine, chocolate and online shopping. Emphasis on online!

Coffee or tea?


What’s been your favorite post you’ve written or worked on She’s ChaRISSmatic?

My Journey To Motherhood is my favorite post to date because I wrote from a place of COMPLETE transparency, sharing something so personal which was therapeutic as well. I share my story of heartbreak and overcoming adversities… being made stronger as a result of my faith and I share my testimony. My Journey To Motherhood has inspired and connected me with SO many women who have told me they have been made better as a result of this blog. I’m super grateful. Read about my journey to motherhood.

What’s one product you can’t live without?

My Origins Eye Cream

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