Massachusetts · Member Spotlight · Northeast

Behind the Blog with Hello, Her

Behind the Blog with Hello, Her | The Blog Societies

What’s the name of your blog?

Hello, Her

Where do you live?

Boston, MA.

Take us Behind the Blog with Hello, Her, and what did it take to get where it is today?

I started blogging in college as a way to learn new skills but after college, I rebranded to Hello, Her and started taking it more seriously. I wanted to create a space other women could come, get advice, find a cute outfit for date night, and be able to share what they’re up to without feeling judged.

What’s been the hardest business lesson you’ve learned from blogging?

Knowing when to say no. Whether it’s a product that doesn’t align with my brand, the deadlines are too short notice or don’t work for my schedule, or anything else that might come up, saying no is hard.

What does a typical workday for you look like?

I work 9-5 in digital marketing so a lot of the work I’m doing for my clients on a daily basis translates into work I do for my blog. I’m typically up at 6 AM getting ready for the day and do some blog work before heading out the door around 8:15 AM (answering emails, scheduling out any social posts, etc.). Throughout the day, I will answer any blog/Instagram comments that come through, answer any emails that come through, and post to Instagram in the late afternoon. I try not to do blog work when I’m at the office but sometimes I can’t resist. After I get home from work, I try to take an hour or so to relax and then dive into any upcoming content, editing photos, linking products, etc.

What’s one piece of advice you would give to someone just starting out in the blog world?

Just go for it. I’ve heard a lot of people say that there are too many bloggers/content creators out there to be seen and that blogging is dead but there’s space for everyone and blogging is certainly not dead.

What do you think the blogging industry will look like in 5 years?

I think bloggers and content creators are going to be the main avenue of marketing for a lot of businesses in 5 years. With so many changes in social media, I also think more people will start to focus on their website instead of having all of their eggs in the Instagram basket.

What’s been your favorite project, or post you’ve worked on?

I recently moved to a new apartment where our landlord gave us the green light to make any updates we want and it’s been so fun decorating the space and sharing the experience with my readers! I recently did a collab with Clare and it was one of the first pieces of interior-related sponsored content I’ve worked on and it was so fun figuring out how to capture the painting process!

How do you stay inspired?

I find a lot of inspiration from what’s going on in my own life. What problems I’m facing, purchases I’m making, and even life events. Instagram and Pinterest are also great places to get inspiration – Seeing what others are doing and supporting other women always gets my creative juices flowing!

How has blogging helped you in your day to day life or 9-5 life?

A lot of what I do at my 9-5 directly correlates to blogging and vice versa. I love that when I learn new things that will have a positive impact on my blog, they can also have a positive impact on my client’s online presence!

Do you consider yourself a blogger or influencer?

Blogger! Whether you have five followers or 850k followers, everyone has influence but I’m making sure all of my eggs aren’t in one basket by leveraging social media, my blog, and email marketing.

Which social media platform do you wish you knew more about or spent more time on?

Pinterest! I spend so much time on the website pinning inspiration but haven’t taken the time to leverage the platform to drive additional traffic to my own blog. I’ve recently started to utilize Tailwind, which has been a game-changer for me, but I still want to spend more time learning about the platform as a whole.

If you were stranded on a deserted island, what’s the one cocktail you would bring with you to enjoy for the rest of time?

Wine, wine, and more wine.

What’s your favorite blogging hack or trick?

There’s so many but utilizing Asana to stay organized and on top of projects, content, and deadlines is a must!

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