There’s a long list of things that you should and should not be doing as a blogger. The basics like being authentic, and staying true to who you are; the list goes on. Being a kind person to your brand contacts and followers goes a long way too. But there are five things we consider a hard DON’T in the industry. These five things will not only ensure you’re creating a great space for content, but also mentally as an influencer and supporting the industry as a whole. This industry is still so new, but making sure we all hold ourselves to some of these standards will ensure we lift up the industry as a whole.
5 Things You Shouldn’t Do As A Blogger
Don’t Work for Free
It’s 2022, influencers know their worth and know that working for free isn’t helping themselves or our industry grow. If you’re not sure what to charge as an influencer, be sure to check out this post here on The Blog Societies where we break down pricing.
Don’t Say Yes to Everything
It’s always so exciting to get a pitch from a brand that wants to work with you. But you really need to step back and make sure that brand aligns with your own. Does it make sense for you to partner on a campaign or will it leave your audience scratching their head. Be mindful of who you say yes to.
Don’t Compare Yourself to Other Influencers
Repeat after me: Just because someone else is doing XYZ does not mean you have to as well! Find your own voice and vision for your brand and keep your head down and focus. Comparison is the thief of joy. Focus on what you love to do and what your audience enjoys and block out the rest of the noise. And yes, this may mean unfollowing influencers so that you can be laser focused on things that inspire you.
Don’t Take the Easy Way Out
We all want to grow our audience and have more followers, but don’t take the easy way out. Don’t fall for the loop giveaway scams. Don’t steal other people’s content and claim it as your own. Being original and authentic in how you grow your audience is the only way to have real influence.
Don’t Ignore Your Audience
The backbone of your business is the people that follow you, so don’t forget that! Make it a priority to respond to comments both on your blog and on social media platforms. It’s all about cultivating a community no matter how big or how small it may be. They want to know that there’s a real person on the other side of the screen. And that you care about their feedback.
In addition to cultivating a community, also be sure that your blog offers readers a unique and easy-to-navigate experience. Nothing will get a reader off of a website faster than it not being mobile-friendly, confusing to navigate, and overwhelming. We love these pre-made themes that always put the user experience first.