Many influencers have heard the news about the change of Instagram and Facebook’s API. This has us all wondering, what does this mean for me? We want to simplify and breakdown exactly what is going on with the API, and what the heck that even means, all while continuing to monetize this popular platform. Given these changes and the unexpected timing, this is another great reminder of how your blog should be your main focus when building your brand. Social platforms like Instagram, Facebook and Twitter are out of your control to an extent.
First let’s chat API. API stands for application program interface. It’s designed to basically specify how software programs interact with one another. Think of it as a rule book. Software programs would utilize Instagram habits and actions to use for their business. If a user did XYZ on Instagram, the API would read that information and utilize it to benefit their business. The most prominent program that was effected for influencers, was LikeToKnow.it. Because the LTK API utilized likes as information to send emails, once deactivated, this action no longer occurs. Leaving many influencers that solely relied on this emails/likes/Instagram relationship to lose a major source of revenue. So let’s bring back the focus of the blog, shall we? Here’s five ways to convert your Instagram followers into blog readers.
Here are 5 Ways To Get Instagram Followers To Blog Readers
1. Link In Bio
Every Instagram account has the option to put a link to their website within their account bio. Utilize this option to include a link to your website and ensure it works correctly. We recommend to only use a link that goes directly to your site, or a landing page that you’ve created on your own site, that includes latest posts, or shoppable Instagrams.
There are third party apps that create these pages for you, but we highly recommend always linking directly to your site and creating your own unique landing page. You can check out member Lauren Elyce and her interactive landing page here. This is a great example of capturing your followers to get them the information they need easily while getting them directly to your blog. It’s an instant pageview that you’d be giving away if you were using a third party app for the feature.
2. Utilize Your Stories
Regardless if you have the ability to swipe up or not, your Story followers can be learning more about new posts being published, or updates on old favorites. If you do not have the swipe up option, we recommend always educating your followers to visit your link in bio to learn more about your latest posts each and every time.
*Swipe up features are for those who have 10k followers or more.
3. Create An Incentive
Whether through your stories or Instagram post captions, creating an exciting incentive to visit your blog will encourage more #linkinbio clicks. A few thought starters are…
- Sharing a personal story (let’s be honest, who isn’t nosey!?)
- Exciting updates or news
- Showing just one step in a tutorial
- Sharing a few ingredients to a recipe
- Notifying readers of a sale or back in stock alert
- Ask for tips or advice and to leave a comment in your latest blog post
4. Make Sure You’ve Created Exceptional Content
If you’re driving followers to read your blog, give them something GOOD to read. This goes down to the age old rule of quality of quantity. If you aren’t creating quality content, take a step back and refocus so that you can publish exciting and beautiful content for readers to enjoy. It’s always best to create less content that’s quality, than to push out 5 posts a week that won’t keep readers engaged.
5. Have A Great Mobile Friendly Site
No matter how great your content is, if followers can’t get to your site and find what they’re looking for easily, they most definitely won’t be sticking around long. We recommend working with pre-made blog templates and web designers, who can create mobile friendly sites that are easy to navigate.